Adventuretown Emporium Toy Store Launches Fundraiser to Provide Toys for Children Displaced By LA County Fires
Los Angeles, CA — In response to the unprecedented wildfires devastating Los
Angeles County, Adventuretown Toy Emporium has launched a heartfelt initiative to
provide toys to children whose families have been displaced by the tragedy. The fires,
which have forced tens of thousands of families from their homes, have left many with
nothing but the clothes on their backs. In this time of profound loss, the Toy Emporium
aims to bring comfort, joy, and a sense of normalcy to the youngest victims of this
disaster.
Our hearts go out to the families who have lost so much in these fires; said Annamarie
von Firley, Founder/CEO of Adventuretown Toy Emporium. For children, the trauma of
displacement and loss can be overwhelming. We believe that through the power of play,
we can provide a source of healing and hope in their lives.
The Need
The devastating fires have not only destroyed homes but also upended lives, leaving
families scrambling for basic necessities. While essential relief efforts focus on shelter,
food, and clothing, the emotional well-being of children often takes a back seat. Studies
show that play is a critical coping mechanism for children in times of crisis, helping them
process their emotions and regain a sense of security.
Toys may seem like a small thing, said von Firley, but they can make a world of
difference for a child who has lost everything. A toy provides comfort, encourages
imagination, and brings a sense of stability when everything else feels uncertain.
The Fundraiser
Adventuretown Toy Emporium invites the community to support their efforts by donating
to the toy drive. Donations are being accepted in $20 increments, with every
contribution going directly toward providing new toys to children affected by the fires.
The initiative will ensure toys are distributed to families within an 8-mile radius of the
Emporium and shipped to those further away.
We are committed to making sure no child is left behind; said von Firley. Every dollar
donated brings us closer to our goal of delivering joy to these children during a time
when they need it most.
How You Can Help
Adventuretown Toy Emporium encourages individuals, businesses, and organizations to
contribute to the fundraiser. In addition to monetary donations, Adventuretown is
seeking to partner with local businesses and community groups to spread awareness
and maximize the impact of the initiative.
To donate, visit https://www.adventuretowntoys.com/donate-toys-to-displaced-family-by-
la-fires.html . Each $20 donation provides one toy for a child in need. For larger
contributions or partnership inquiries, please contact Annamarie von Firley at
annamarie@adventuretowntoys.com or 213-640-7181.
Making a Difference
Toys purchased through the fundraiser will be age-appropriate and selected to promote
play and comfort. Adventuretown is working closely with community organizations to
identify families in need and coordinate deliveries efficiently.
Every child deserves the chance to feel hope and joy, especially in the face of such
devastation, said von Firley. Together, as a community, we can show these families
that they are not alone and that kindness and generosity endure, even in the darkest
times.
Displaced Families should contact Adventuretown Toy Emporium
If your family has been displayed by the fires in LA County contact Adventuretown Toy
Emporium at 213-640-7181 to coordinate delivery of toys to your children.
About Adventuretown Toy Emporium
Adventuretown Toy Emporium has been a cornerstone of the Los Angeles community
for over 8 years specializing in unique educational toys that cultivate curiosity. Known
for its commitment to giving back, the Adventuretown has led numerous initiatives to
support communities in times of need.
As the community rallies together to support those impacted by the fires, Adventuretown
Toy Emporium stands ready to do its part, ensuring that even in the midst of tragedy, the
healing power of play reaches every child in need.
Website: Adventuretown Toy Emporium
Bio:
Annamarie von Firley is the President of the beloved Adventuretown Toy Emporium located in Los Angeles. She has a BFA in Wooden Toy Design and Construction from Hampshire College and BFA in Furniture Design from California College of the Arts She was the cofounder and designer of the revered reproduction vintage clothing store, reVamp, for 20 years. Her handiwork has been seen on Broadway and major motion pictures, as well as in the Smithsonian.
