The Future of American Luxury by Hammitt Handbags Chairman and Expert Tony Drockton
The Future of American Luxury by Hammitt Handbags Chairman and Expert Tony Drockton
By Tony Drockton
You deserve luxury.
This is the bedrock belief that iconic fashion houses have declared for decades.
How you feel, how you walk, the connection you have to those in your everyday circles. That’s the golden thread of the brands you will wear.
Chanel’s little black dress. Louis Vuitton’s Monogram Canvas. Ralph Lauren’s Purple Label. Father, son, House of Gucci.
These aren’t marketing messages - they’re ingrained beliefs echoing deep into your subconscious with one simple statement…
You deserve luxury because you are luxury. You are worth it. You belong.
American luxury brands have a profound opportunity in 2022 to create a remarkable experience without sacrificing quality and subsequently trust.
I predict we will see a noticeable focus on fine craftsmanship. From the materials we choose to the artisanal intentionality of crafting true works of art, Hammitt and other American fashion houses will create more designs this year that will last beyond a lifetime.
This is not a new endeavor. Our heritage is rich with the creation of sportswear as we know it and the diffusion of couture. Both came to life on our shores.
Designers must dare to spawn creations with the brilliance of da Vinci and the timelessness of Tiffany. The subtle energies of materials must be allowed space to speak for themselves, drawing trendsetters in.
At Hammitt, we’ve always challenged ourselves to uphold - and constantly raise - high standards for both our materials and the heirlooms they create. From Italian leathers and Spanish textiles to jewelry grade hardware and durable red lining, every piece of a bag’s puzzle celebrates luxury.
Every bag is designed to enhance a beloved experience: Our clear bags glide through security checks at concerts and football games. Our award-winning Levy converts from a wallet to a crossbody, with space to carry a phone and a passport - and power to enhance a European adventure. Then, there’s our now internet-famous Daniel bag, a piece so easy to organize that it has quickly become a top choice for discerning executives, mothers, and jet-setters.
Every piece of functionality that our enthusiasts love is covered with Hammitt’s signature Lifetime Promise. It’s our way of building trust - and fostering a bond.
We believe that this meaningful relationship embodies the future of luxury.
How? Luxury houses that will rise moving forward cherish relationships over transactions. Those are the ones you fall in love with and carry everywhere. A symbol of your adoration.
A meaningful marriage is crafted through selfless devotion and intentional engagement out of love for each other. It’s an indescribable connection - one you feel in your soul, impossible to fully articulate.
It’s love at first sight. Every designer I know dreams of this happening when they unveil their latest collection.
This trust is built through deep conversations spanning many generations and social boundaries. It cannot be fabricated. It must be earned.
That’s the Future of American Luxury. And our time is now.
Tony Drockon Founder of Hammitt
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