Print Forecast Spring Summer 2021

by Four Time Emmy Award Winning Designer, Author & Entrepreneur Shelley Komarov

Do you feel lucky? The number 21 is connected with luck, energy, success, and taking chances-- rolling the dice. All this seems to be appropriate for our year of uncertainty in 2021.

What is the future of fashion and where do we go from here?

For too long, fashion has been churning out product and trends at a relentless pace. Even the most dedicated shopper feels fatigued by it all. But it’s not just the consumer who has felt the brunt, designers have also been on the verge of exhaustion. Designer’s typically have to introduce new collections five to six times a year. Now, however; we have entered a period where slowing down has become the new movement in fashion. For example, Alessandro Michele, the creative director of Gucci, pledged to show his collections only twice a year.

So, what does this mean for a consumer? While it is clear that the effects of 2020 have changed consumer shopping habits drastically in the last 9 months and likely will continue to for several more, don’t expect these changes to be long-lasting. History has shown us that after turbulent world events, there is a shift towards new and elevated approaches in style and fashion. After WWI came the flapper, after WWII came the “New Look”, and after the 2008 financial crash came minimalism.

So, what then, in to be expected in 2021? Certainly, the desire to again get dressed up and the desire for the fantasy of glamour and whimsy. Even on a bad day, a great fitting and stylish outfit makes you feel your best and helps you to get through the day. This optimism for a better future, post Covid-19, can be seen in the prints being chosen for dresses. The spring and summer of 2021 will feature very bold and very feminine prints. The styling will also feature Fashion can always be counted on to return to its principles of beauty and the expression of individuality.

The print forecast for Spring-Summer 2021 is going to be full of bold as well as surreal smudgy prints. RTW in Spring Summer 2020 has witnessed the play of a wide variety of bold florals, jungle leaves, and animal prints.

I am sensing a revival of Paisley prints in the fashion trend in 2021. Paisley prints in all shapes and forms are going to make space in the market. It is prominent after viewing the SS2020 collection by Erdem. Vintage florals with ethnic touch will dominate the trend. Among them, William Morris's print will be explored in new scales and colors. Geometrical layouts, frame layout prints or organized florals are creating an identity for prominent brands. Brush painted floral artworks are getting space in the upcoming print trend. As we are looking into the future, we are expected to be ready for a surreal trend of blurred prints, marbling patterns, Ambre dyes, and ambiguous prints. Take a look at the major themes for the print forecast for Spring Summer 2021.

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Shelley Komarov is the founder and Creative Director of Komarov Enterprises, Inc. Hailing from St. Petersburg, Russia, Shelley immigrated with her husband Boris and small son Dimitri to the United States in 1977. Having had experience making costumes for the Kirov Ballet in Russia, she sought a career in costume design for film and television when she landed in Los Angeles in 1978.

During her 25 years as a costume designer, Shelley was honored with four Emmy awards for her work on Peter the Great, The Kennedy’s of Massachusetts, Frank Sinatra and Introducing Dorothy Dandridge. She was charged with the responsibility of costuming over forty productions from feature films to miniseries. Needless to say, after fitting thousands of cast members, including Nicole Kidman, Halle Berry, Matthew McConaughey, Jack Lemmon and George Clooney to name a few, Mrs. Komarov understands how clothing should fit.

Being that her work required a great deal of travel, she became personally frustrated with the lack of style, fit and availability in garments that travel well. Such was the impetus for creating KOMAROV, a beautiful line of women’s sportswear and dresses. Reflecting Shelley’s love of architecture and art, all of the garments are pleated using both modern methods and the age-old artistry of hand pleating. Each piece is hand made at their Los Angeles studio.

KOMAROV was established in 1997 with Shelley Komarov, Dimitri Komarov (Shelley’s Son) and Dmitry Liberman at the helm. Shelley has now bid the film business goodbye in order to dedicate all of her attention to the demands of her busy clothing company and the love of her life, her granddaughter, Ava.

PHILOSOPHY

“As a Costume designer, I often travel the world and live out of a suitcase. From my own experience, I know how difficult it can be to maintain clothes. As the world is getting smaller and we spend more time traveling, working, etc., we have less time for ironing, alterations, and maintenance. We just want to stuff our clothes into the bag and go. The line sets itself apart with its signature pleating that produces a unique surface texture while enabling each piece to naturally conform to the wearer's body shape. Manufactured in Los Angeles, Komarov utilizes a special heat process that permanently bends natural and man-made fibers resulting in the kind of luxurious fabrics that recall the works of Mario Fortuny and Issey Miyake. My dream has always been to create clothes that have a 21st century vibe. I feel that I have accomplished this with the Komarov collection”.

FABRIC

Komarov utilizes the finest natural and man-made fabric blends, most of which are from meticulously selected yarns and created specifically for Komarov before undergoing the line's special pleating process. Each piece is hand printed so no two are exactly the same.

FIT

Each Komarov piece conforms or expands to fit the body so the fit is uniquely your own. Komarov has made pleating relevant to modern lifestyles with fabrications that provide unbeatable fit. Though strict quality control is imposed for manufacturing consistency, the process itself produces slight variations that make each garment almost one of a kind.

EASY TO CARE FOR

The collection is hand or machine washable, wrinkle-free and lightweight. Ideal for the busy business or leisure traveler who wants to look chic at a moment's notice without the need for dry cleaning.

Website: https://komarov.com/